Every Pin links back directly to its original source, making it a great way to drive traffic to your site (we all love links, amiright?) Drive brand awareness and traffic: Pinterest is great for brand awareness, making you and your product more discoverable.Big brands use it, small brands use it, your competitors use it and, most importantly, your potential customers are using it. Compete with your peers: Two-thirds of all Pins are from a business website.Aside from the huge pull of the Shopify stat listed above, there’s also all this: The benefits of advertising on Pinterest are plentiful, my friend. What are the benefits of Pinterest advertising? Pinterest users are passionate and are doing their research, meaning that traffic coming from Pinterest is high-intent, with a strong likelihood of conversion. In a nutshell, Pinterest offers a huge marketing opportunity for eCommerce stores. Furthermore, in 2019, Shopify found that Pinterest was the second highest source of referral traffic to its platform, that 93 percent of users were using it to plan their purchases, and that the average resulting order value was $50 (higher than any other social media source). Pinterest has over 300 million monthly global users and over 200 billion Pins (whew). This is serving me personalised ad REALNESS. Honestly, browsing through my home feed when writing this blog, I could have dropped a LOT of money. The clever thing about Pinterest is it’s just so relevant. Basically, if you can dream it, pin it (pretty sure we stole a slogan there Do you see where we’re going here?ĩ0% of Pinterest’s 442 million users state that the platform inspires them and gives them ideas, making it a great channel for brands in industries such as fashion, food, homeware, travel and more. Users jump onto Pinterest to use it as a visual search engine when they’re in research-mode. Pinterest labels itself a ‘visual discovery engine’ – a place where finding inspiration is super easy. Pinterest isn’t just for planning your dream wedding. In this article, we’ll run you through Pinterest advertising – why you should use Pinterest for your business, how to make the most of the platform, and much, much more. Pinterest has upped its game over recent months, offering plenty of opportunities for eager marketers to showcase their brands’ products in a hyper-visual setting.
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